Hurrier: Connecting Torontonians to Local Goods and Places

Hurrier is an on-demand delivery service that delivers goods, food, documents and other items within Toronto.

Story and How It Works

Founder Adam Hasham considers Hurrier a local e-commerce platform. It’s a three-sided marketplace that connects couriers, consumers and partners like local restaurants. The local aspect is especially important for Adam: “while travelling abroad, I found that from city to city, the best things you can find are always local things made in that city.” So with Hurrier, the aim is to connect people to local goods and places where Torontonians can get the best burgers, banh mis and the like.

Hurrier has two models: The couriers, or “hurriers,” can deliver orders from partners or complete custom requests. They can also buy items on the user’s behalf, which is then charged to the user afterwards. The hurriers undergo criminal background checks and interviews, and once approved, can use their own bikes and cars and work when they want to, making them part of the growing on-demand economy. Adam describes the hurriers as everyday people: there are actors, students, professors, and even some biking enthusiasts.

Marketing and Competition

Hurrier’s started out by partnering with one well-known Toronto restaurant. Other partners then became aware of the service and joined afterwards. While Hurrier has loyal early adopters and benefits from word of mouth marketing, the awareness from the partners is the most effective, as these well-known brands really help to validate the business.

Why bikes? While there are cars being used, the majority of deliveries are on bike, and this is because they’re faster and more nimble than cars in traffic, which works much better for an on-demand service.

Uber has a similar service in New York City, UberRUSH. However, even though there are a few competitors in this area, Adam believes there’s room for lots of players in the on-demand e-commerce space. Hurrier differentiates itself from other delivery companies by creating one seamless process from the online order to the in-person delivery. Traditional delivery services provide a disjointed experience, where the order, the website, and the delivery are managed by separate entities.

Next Evolution

Top priorities for Hurrier include grocery order and delivery, more partnerships, enhancing the online user interface, and working with partners to have a complete catalogue of items to select from. An example is to have the full catalogue of products from the Liquor Control Board of Ontario (LCBO), which is a regulated retailer that sells alcohol. Enhancements like these make the experience even more simple and efficient for users, and Adam is dedicated to growing Hurrier as the best on-demand service and experience for Torontonians.

 

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