What’s Mine Is Yours charts the rise of a rapidly growing socio-economic groundswell, Collaborative Consumption. It describes how technology is enabling the sharing and exchange of all kinds of assets from money to cars to skills to stuff in ways and on a scale never possible before.
From enormous marketplaces such as eBay and Craigslist, to hot sectors such as peer-to-peer travel (Airbnb), social lending (Zopa), swap trading (Swap.com) and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
Travelling among global entrepreneurs, as well as established companies, the book identifies three systems of Collaborative Consumption - product services systems, collaborative lifestyles and redistribution markets. It clearly maps out the key principles for global brands, start-ups and public services who want to innovate and adapt to these opportunities. Click here for an infographic mapping out the key ideas.
Botsman and Rogers outline in bold ways how Collaborative Consumption may, as TIME Magazine described it, be “One of the 10 ideas that could change the world”. Anyone interested in the power of collaboration and big ideas will enjoy this smart, timely and readable book.
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Rachel Botsman Author and Social Innovator from theme media on Vimeo.