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Pioneers & Protagonists

Michelle Shearer, Founder of MamaBake

MamaBake aims to…
bring back a sense of local community and support for all Mothers through cooking big batches of food up together.

The idea came …
from being brought a huge lasagne so that I didn’t have to cook dinner one night, by a wonderful friend, when my second child was six months old.

I believe it’s the right moment for MamaBake because …
1. Mothers are increasingly struggling and are often away from support networks of extended family and friends
2. Mothers are beginning to reject the competitive and judgemental atmosphere that can exist amongst Mothers. MamaBake is about saying we’re all in it together, and we can help each other along the way. It’s an inclusive movement
3. As a society we tend to undervalue the work of the Stay At Home Mother. MamaBake is about bringing back matriarch pride!

The easiest way to explain MamaBake is …
a regular group, big batch cookery for Mamas. Often, these groups tend to double up as undercover, feminist thinktanks.

The biggest misperception about MamaBake is…
that we’re just another Mother’s group.

The best moment so far was …
putting a shout out on the MamaBake Facebook wall for a number of Mothers who hit Struggle Town in a major way (surgery, nervous breakdowns..) and seeing how Mothers in their area rallied and organised weeks and weeks of meals and cleaning so the Mother could recover. MamaBake came into its own in those weeks.

Another example of Collaborative Consumption I admire is …
FreeCycle. I love how it reuses one man’s trash as another’s treasure. It hasn’t taken off where I live yet but I can’t wait until it does. I love trash.

In the future for MamaBake …
A worldwide network of MamaBakin’ Sisters supporting one another in their streets and a shift in the way the Mothering community thinks; from competition and judgement to honesty and support.

Archive of Pioneers & Protagonists Interviews

  10 Questions for Benita Matofska, founder of The People Who Share

  10 questions for Marta Nowinska, founder of Swapsity

  10 questions for Ryan Rzepecki, founder of SocialBicycles

  10 questions for Jamie Wong, founder of Vayable

  10 questions for Theo Kitchener, founder of The ShareHood

  10 questions for Kelly Scales, founder of Bid & Borrow

  10 questions for Campbell McKellar, Founder of Loosecubes

  10 questions for Marcio Nigro, founder of Caronetas

  10 questions for Jess Ratcliffe, founder of GaBoom

  10 questions for Philipp Rogge, founder of frents

  10 questions for Tim Hyer, founder of Rentcycle

  10 questions for Barbara Pantuso, founder of Hey, Neighbor!

  Ella T. Gorgla, Founder of I-ELLA

  Cathy Tao, co-founder of Tourboarding

  Mike Karnjanaprakorn, cofounder of Skillshare

  Juha Koponen, Founder of Netcycler

  Michelle Shearer, Founder of MamaBake

  Leah Busque, Founder and CEO of TaskRabbit

  Ron J. Williams, founder of SnapGoods

  Stephen Rapoport, founder of Crashpadder

  Anthony Eskinazi, founder of ParkatmyHouse

  Drummond Gilbert, founder of goCarShare

  David Mahfouda, Founder of Weeels

  Andreas Randow, Founder of StudioShare.org

  Emma Jamvold, Founder of SwapItBaby

  Dave Llorens, CEO of One Block Off The Grid

  Orli Cotel, co-founder of Swap for Good

  Owen Rees-Hayward, Co-founder of Thingloop

  Juliette Anich, Co-founder of The Clothing Exchange

  Keara Schwartz, Founder of Share Some Sugar

  Hans Schoenburg, co-founder of GiftFlow

  Meriel Lenfestey, Co-founder of Ecomodo

  Steve Sammartino, Founder of rentoid.com

  Micki Krimmel, Founder of NeighborGoods

  Shelby Clark, Founder of RelayRides

  James Reinhart, Founder of thredUp

For a complete archive of Pioneers & Protagonists Interviews click HERE.