CC Pioneers
The Rise of Collaborative Consumption

Collaborative Consumption Pioneers & Protagonists

Pioneer Headshot

Juliette Anich, Co-founder of The Clothing Exchange

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The Clothing Exchange aims to…
provide a viable alternative to purchasing new clothing by holding events that enable participants to swap clothing they value but no longer wear for those that they will.

The idea came …
the need to solve the problem of unnecessary fashion consumption. Australians spend $1.7 million a year on things they don’t use - what a waste!! The Clothing Exchange provides a swapping service so that people don’t have to purchasing something new, rather re-active existing clothing.

I believe it is the right moment for The Clothing Exchange to take off because…
The Clothing Exchange has been offering a swapping service in Melbourne since 2004, and now operates in Sydney, Adelaide and Perth (and soon to be Brisbane). During the Global Financial Crisis we experienced a surge in interested. And now in the aftermath, the swapping movement is started to be recognized as a significant alternative to shopping and becoming a recognized industry unto itself.

The easiest way to explain The Clothing Exchange is…
swap don’t shop!

The biggest misperception about The Clothing Exchange is…
that because you paid $250 for a pair of jeans, the garment still holds that value. We believe that because you don’t use the garment, it is void of value; and so when it comes time to swap, all garments are treated equally and swapped at a one-to-one basis.

The best moment so far…
Where do I start!? We have been just so so lucky that we have had amazing support right the way along; from being able to participate in L’Oreal Fashion Festival for five consecutive years, holding our events at Federation Square in Melbourne, opening up our own office in Melbourne, offering monthly swaps across Australia, being part of the Collaborative Consumption launch in Australia….. and of course the best is yet to come with National Swap Day being held in October.

The greatest opportunity for The Clothing Exchange is…
being able to capitalise on the increasing green or sustainability awareness where people are trying to live a more low impact life.

Another example of Collaborative Consumption I admire…
the lending libraries such as the Tool Lending library in Santa Rosa, California.

If I could tell readers one thing…
live more by consuming less!

Archive of Collaborative Consumption Pioneers & Protagonists Interviews

Pioneer Headshot   10 Questions for Benita Matofska, founder of The People Who Share

Pioneer Headshot   10 questions for Marta Nowinska, founder of Swapsity

Pioneer Headshot   10 questions for Ryan Rzepecki, founder of SocialBicycles

Pioneer Headshot   10 questions for Jamie Wong, founder of Vayable

Pioneer Headshot   10 questions for Theo Kitchener, founder of The ShareHood

Pioneer Headshot   10 questions for Kelly Scales, founder of Bid & Borrow

Pioneer Headshot   10 questions for Campbell McKellar, Founder of Loosecubes

Pioneer Headshot   10 questions for Marcio Nigro, founder of Caronetas

Pioneer Headshot   10 questions for Jess Ratcliffe, founder of GaBoom

Pioneer Headshot   10 questions for Philipp Rogge, founder of frents

Pioneer Headshot   10 questions for Tim Hyer, founder of Rentcycle

Pioneer Headshot   10 questions for Barbara Pantuso, founder of Hey, Neighbor!

Pioneer Headshot   Ella T. Gorgla, Founder of I-ELLA

Pioneer Headshot   Cathy Tao, co-founder of Tourboarding

Pioneer Headshot   Mike Karnjanaprakorn, cofounder of Skillshare

Pioneer Headshot   Juha Koponen, Founder of Netcycler

Pioneer Headshot   Michelle Shearer, Founder of MamaBake

Pioneer Headshot   Leah Busque, Founder and CEO of TaskRabbit

Pioneer Headshot   Ron J. Williams, founder of SnapGoods

Pioneer Headshot   Stephen Rapoport, founder of Crashpadder

Pioneer Headshot   Anthony Eskinazi, founder of ParkatmyHouse

Pioneer Headshot   Drummond Gilbert, founder of goCarShare

Pioneer Headshot   David Mahfouda, Founder of Weeels

Pioneer Headshot   Andreas Randow, Founder of StudioShare.org

Pioneer Headshot   Emma Jamvold, Founder of SwapItBaby

Pioneer Headshot   Dave Llorens, CEO of One Block Off The Grid

Pioneer Headshot   Orli Cotel, co-founder of Swap for Good

Pioneer Headshot   Owen Rees-Hayward, Co-founder of Thingloop

Pioneer Headshot   Juliette Anich, Co-founder of The Clothing Exchange

Pioneer Headshot   Keara Schwartz, Founder of Share Some Sugar

Pioneer Headshot   Hans Schoenburg, co-founder of GiftFlow

Pioneer Headshot   Meriel Lenfestey, Co-founder of Ecomodo

Pioneer Headshot   Steve Sammartino, Founder of rentoid.com

Pioneer Headshot   Micki Krimmel, Founder of NeighborGoods

Pioneer Headshot   Shelby Clark, Founder of RelayRides

Pioneer Headshot   James Reinhart, Founder of thredUp

For a complete archive of CC Pioneers & Protagonists Interviews click HERE.



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