CC Pioneers
The Rise of Collaborative Consumption

Collaborative Consumption Pioneers & Protagonists

Pioneer Headshot

Juha Koponen, Founder of Netcycler

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Netcycler aims to…
enhance reusing items and thus reduce the environmental burden caused by consumption.

The idea came …
from my own experiences. I realized how much unneeded stuff people have lying in their homes that could be put to use by someone else, and how trading those items was not easy enough.

I believe it’s the right moment for Netcycler to take off because …
people are getting more and more environmentally conscious and because acquiring stuff over Internet is so practical. Netcycler is simply eco-easy.

The easiest way to explain Netcycler is …
that it’s a flea market on-line but instead of money, people use the items as currency. People can offer all the stuff they no longer need on Netcycler and those offers act as “credit”.

Netcycler screenshot.jpg

The biggest misperception about Netcycler is…
that some people think swapping is less economical than selling because they don’t make money by swapping. But in fact you’re saving a lot, because you acquire things you need without spending money.

The best moment so far was …
seeing our multi-person swap working in real-life between users. Multi-person swaps with general product categories is nice in theory, so it was awesome to see it working in real life.

The biggest challenge to overcome …
is to be able to change the consumption habits of people from the current state of hyper-consumption to more a sustainable model. For Netcycler, that’s about reaching a critical mass of users and items in a new country. In Finland, we have a very active swapping community and Germany is well on its way. Now we are launching in the UK

Another example of Collaborative Consumption I admire is …
FreeCycle. It has done great work in showing how much redundant stuff people have and enabling them to share their belongings with others.

In the future for Netcycler …
people will have hundreds of items listed online, and they will be able to get every household item they need easily and sustainably by swapping. Other models, such as lending, renting and giving away will be also popular. We are now seeing a rapid development of various sharing models and certainly these will consolidate in the future and offer people comprehensive ways to share. We at Netcycler are excited to take part!

Archive of Collaborative Consumption Pioneers & Protagonists Interviews

Pioneer Headshot   10 Questions for Benita Matofska, founder of The People Who Share

Pioneer Headshot   10 questions for Marta Nowinska, founder of Swapsity

Pioneer Headshot   10 questions for Ryan Rzepecki, founder of SocialBicycles

Pioneer Headshot   10 questions for Jamie Wong, founder of Vayable

Pioneer Headshot   10 questions for Theo Kitchener, founder of The ShareHood

Pioneer Headshot   10 questions for Kelly Scales, founder of Bid & Borrow

Pioneer Headshot   10 questions for Campbell McKellar, Founder of Loosecubes

Pioneer Headshot   10 questions for Marcio Nigro, founder of Caronetas

Pioneer Headshot   10 questions for Jess Ratcliffe, founder of GaBoom

Pioneer Headshot   10 questions for Philipp Rogge, founder of frents

Pioneer Headshot   10 questions for Tim Hyer, founder of Rentcycle

Pioneer Headshot   10 questions for Barbara Pantuso, founder of Hey, Neighbor!

Pioneer Headshot   Ella T. Gorgla, Founder of I-ELLA

Pioneer Headshot   Cathy Tao, co-founder of Tourboarding

Pioneer Headshot   Mike Karnjanaprakorn, cofounder of Skillshare

Pioneer Headshot   Juha Koponen, Founder of Netcycler

Pioneer Headshot   Michelle Shearer, Founder of MamaBake

Pioneer Headshot   Leah Busque, Founder and CEO of TaskRabbit

Pioneer Headshot   Ron J. Williams, founder of SnapGoods

Pioneer Headshot   Stephen Rapoport, founder of Crashpadder

Pioneer Headshot   Anthony Eskinazi, founder of ParkatmyHouse

Pioneer Headshot   Drummond Gilbert, founder of goCarShare

Pioneer Headshot   David Mahfouda, Founder of Weeels

Pioneer Headshot   Andreas Randow, Founder of StudioShare.org

Pioneer Headshot   Emma Jamvold, Founder of SwapItBaby

Pioneer Headshot   Dave Llorens, CEO of One Block Off The Grid

Pioneer Headshot   Orli Cotel, co-founder of Swap for Good

Pioneer Headshot   Owen Rees-Hayward, Co-founder of Thingloop

Pioneer Headshot   Juliette Anich, Co-founder of The Clothing Exchange

Pioneer Headshot   Keara Schwartz, Founder of Share Some Sugar

Pioneer Headshot   Hans Schoenburg, co-founder of GiftFlow

Pioneer Headshot   Meriel Lenfestey, Co-founder of Ecomodo

Pioneer Headshot   Steve Sammartino, Founder of rentoid.com

Pioneer Headshot   Micki Krimmel, Founder of NeighborGoods

Pioneer Headshot   Shelby Clark, Founder of RelayRides

Pioneer Headshot   James Reinhart, Founder of thredUp

For a complete archive of CC Pioneers & Protagonists Interviews click HERE.



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