With car sales dropping dramatically among young customers and rising average ages of car buyers, carsharing is the new hope for the car industry in the automobile capital of Europe. According to a study by the Frauenhofer institute, the number of cars in Germany will halve by 2050. Companies such as Mercedes, BMW, Citroen and the railway system Deutsche Bahn are taking this data seriously and have taken action by investing in car sharing fleets all over the country.
When looking at the rest of western Europe, this development may be surprising seeing that the Sharing Economy is still fairly underdeveloped in Germany. But since the German economy is more dependent than other European countries on car sales, companies are being forced to innovate and find ways to get the attention of their future customers. This is why we are seeing a comparably flourishing collaborative mobility sector, with an array of new services, from commercial carsharing to peer-to-peer carsharing (GoCarShare by Daimler), ridesharing (Flinc, Carpooling) and all-in-one mobility apps (Waymate, Moovel).
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