Under Red Innova Buenos Aires the event of innovation, internet and entrepreneurship, Kay Kuehne, who directs Airbnb’s for Latin America revealed the details of his company’s secret to success: collaborative consumption.
The economy of sharing is the base of products similar to that of Airbnb, which recently published a report revealing that those who use similar sites to exhibit their products and services online do so to generate extra income (31%). However, 36% indicate that there is also a philosophical element behind their reasoning – an impulse to connect, belong to a group. Kuehne highlighted this in his speech.
He also took advantage of his Red Innova appearance to formally announce an Airbnb neighborhood guide specific to Buenos Aires. Argentina’s capital city joins a network of 192 countries, 40,000 cities, 350,000 properties and more than four million travelers (three million of which registered in the last year alone).
Additionally, in an interview with PulsoSocial, Kuehne discussed business prospects in Latin America.
Read the full article and the interview at Pulso Social