The Netherlands: Off and running towards a collaborative economy

Dutch platform for collaborative consumption

Dutch platform for collaborative consumption

On Tuesday 16th April, Dutch peer-to-peer start-up owners, researchers, trend watchers, and many more found their way to the heart of Amsterdam for an afternoon and evening dedicated to the launch of ShareNL, the brand new platform for the Dutch Sharing economy founded by five Dutch peer-to-peer platforms. The aim of ShareNL is to boost collaborative consumption by supporting sharing platforms and to familiarize the Netherlands with this, for many still new, socioeconomic groundswell.

Two ShareNL founders, Daan Weddepohl from stuff-sharing platform Peerby, and Michel Visser from skill-sharing platform Konnektid hosted the event. When all seats were taken they introduced co ShareNL founder, Marieke Hart, who provided the audience with a glimpse behind the scenes of her food sharing platform Shareyourmeal (, which is one of the founders of ShareNL. Shareyourmeal started one year ago and is already approaching 40.000 users. Interestingly, Marieke explained how Shareyourmeal recently introduced a small fee per meal shared in order to be able to maintain the website. After some tough days with quite a few negative, but many more positive reactions, the ‘storm’ abated and Shareyourmeal now may become one of the first small transaction-based platforms (€0,25 fee per meal shared) that can stand on its own feet in the Netherlands.

There were also presentations on trust (Daniel Alink) and location-based marketing (Pieter Joost Verhoef). Michel Bauwens, founder of the P2P foundation, also delighted the attentive audience with his commons-based view on the sharing economy. Following that there was a ‘knowledge café’, where the audience interacted with the speakers as well as with legal, gamification and community building experts. The evening wrapped with Benjamin Tincq, co-founder of OuiShare introducing OuiShare as a partner of ShareNL. Subsequently Benjamin hosted a pitch session and fifteen collaborative initiatives introduce themselves to the audience.

It is very clear just how alive the sharing economy is in the Netherlands. There are not only many start-ups but there is also significant media attention as well as a growing interest among researchers, lawyers, trend watchers and governmental representatives. In the coming weeks a team of young professionals from several companies will voluntarily formulate the blueprint for the ShareNL foundation. Based on their expertise and in consultation with several sharing economy platform owners and experts they will write down what role ShareNL will play for and within the Dutch sharing economy. What are your ideas for ShareNL?

6 thoughts on “The Netherlands: Off and running towards a collaborative economy

  1. As a participant of the (online) coursera course on Gamification I am writing an assignment on this subject the coming few days. It is an interesting idea. I am pondering the possibilities on how to apply gamification in this matter!

    • Hi Marck, we would be really interested in your ideas to see how can apply more gamification elements to our platform ( I think this could also be relevant for other p2p websites. If you would like to share, please let us know!

      Regards, Jan Thij

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