Fast Company: Does the Airbnb model work for all sharing startups?

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Rob Coneybeer doesn’t often drive the silver BMW Z3 parked near his house. Rather, he purchased the convertible primarily for other people to use. “I bought the car to list it on RelayRides,” says the Shasta Ventures managing director, referring to the peer-to-peer car-sharing platform that has received $13 million in funding from Shasta, Google Ventures, and GM Ventures, among others. For $15 an hour, anyone in San Francisco can rent Coneybeer’s wheels. This arrangement, he believes, represents the future of car ownership. “You know in Austin Powers, when Dr. Evil says ‘$100 billion’ and puts his pinkie to his mouth?” says Coneybeer. “Car sharing is a billion-dollar opportunity.”

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