The p2p trust challenge: who will succeed, and how?

p2p trust challenge

As the collaborative consumption space begins to scale and the hype around many business models continues, trust between strangers remains a hot topic. After watching this space closely for one year now, here is a reflection on the state of the online trust landscape.

As Techcrunch reports, Facebook just announced it was hiring the co-founders of Legit, a startup that has been developing an online trust and reputation framework for the sharing economy. Seeing that trust is crucial to the success of p2p marketplaces, Legit and several other startups aimed to build a “credit system for the 21st century” that ties together peer-to-peer marketplaces and fosters trust between users.

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