Springwise: Social networks encourage fractional ownership


“Australia-based OwnMutually is offering fractional ownership through their new platform, with an emphasis on users sharing items they’d like to part-own through their social networks in order to encourage their friends to join them.” – Murray Orange, Springwise.

Social networks have become conduits to helping collaborative consumption ideas scale as they tap into existing networks of trust. OwnMutually is aiming to leverage this same behavior to encourage people to start collaboratively buying products, managing the process of joint ownership.

To learn more about OwnMutually, read the article on Springwise.

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